Linda Helistö is a Marketing and Sauna Entrepreneur, Business Producer, and Holistic Business Coach with a background in IT Startups and Sales.

As the Founder and CEO of Balthén, Linda combines her love for storytelling, art and business that truly moves the needle. As the Co-Founder of the West Coast Sauna Summit, she is excited to move Sauna culture forward in North America—and create authentic sauna experiences and new business opportunities in a growing market.

In her work, Linda combines her experience as an IT Sales Executive in agile sales and marketing with the latest research in body-mind research and somatics. This unique blend shapes her approach to brand building, service design, marketing, and personal and business growth.

Coming from the startup world, agile marketing practices, customer understanding, and strategic storytelling are in the DNA of everything that she does. While in IT, she led product development projects for clients like Microsoft and brought new neurobiology-based services to the market. She has strong expertise in leading and scaling sales and launching new services successfully to the market.

Linda has worked on social media campaigns for companies like L’Oréal and HBO Max, worked on social media marketing projects for medical clinics like Mehiläinen, and launched several neuroscience-based services with professionals and help body-mind practitioners to take their personal brands to the next level.

Linda also trains organizations and teams on intense emotions and challenging behaviours, bringing neurobiology into the heart of organizational change, business performance, and personal and professional growth.

Passionate about finding ways to understand her own challenging behaviours, Linda dove into the research on the somatic effects of chronic stress. Linda has studied under experts like Dr. Peter Levine, PhD, a Medical Biophysicist, Psychotherapist, and former NASA Stress Consultant. She is currently deepening her understanding of the neurobiology behind challenging behaviours in NICABM programs.

Linda integrates this knowledge into her corporate training and keynotes, and her workshops offer inspiration and a fresh lens for turning stress and difficult emotions into more ease and joy. Her journey to body-mind science has turned her into a firm advocate of body-based tools to manage stress and work with challenging emotions.

Linda's motto, "Pushing is so Passé—Ease is the New Hustle," reflects her belief in the science of business ease. She believes that the best results are not achieved through more pushing but by understanding how to tap into one's full potential in business (and life).

Linda holds a Bachelor's Degree in Sociology and a Master's Degree in Economics. She has studied the somatic effects of chronic stress under Dr. Peter Levine and is a Somatic Experiencing® Informed Coach.

Linda lives in Vancouver with her husband, two kids and Australian Kelpie Wäinö.